Naija Organics Hibiscus Brahmi Hair Conditioner ECOCERT certified Gentle Effective Hair Fall Solution Sulphate Paraben Free Eco certified 200ml

Naija Organics Hibiscus Brahmi Hair Conditioner ECOCERT certified Gentle Effective Hair Fall Solution Sulphate Paraben Free Eco certified 200ml

Key Features: - ECOCERT certified - Gentle and effective formula - Helps with hair fall - Sulphate and paraben-free - Eco certified - Comes in a 200ml size

For whom: This conditioner is suitable for all hair types, especially those looking for a natural solution to hair fall and maintenance.

Pros: - Certified organic ingredients - Gentle on the hair and scalp - Effective in reducing hair fall - Free from harsh chemicals - Eco-friendly packaging

Cons: - May not be suitable for individuals with specific allergies to any of the ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Alignment with consumer preference for sulphate and paraben-free hair conditioners.	Euromonitor
Brand Strength	20	18	Established brand reputation for organic and effective hair care solutions.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair conditioners in the market.	Retail360
Competition	10	8	Facing moderate competition from other established organic hair conditioner brands.	CosmeticsBusiness
Use-case Advantage	5	5	Addresses common hair fall issues faced by Indian consumers effectively.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Organic hibiscus Brahmi hair conditioner positioned well in growing Indian natural hair care market.

Factor	Rating (out of 5)	Notes
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