Moroccanoil Intense Curl Cream

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Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Moroccanoil Intense Curl Cream is well-positioned in the Indian market with strong brand recognition and unique features for curly hair.

Rs.3,340.00 Rs.3,340.00

Best price from

Amazon.in

Details

Moroccanoil Intense Curl Cream

is a leave-in conditioner that defines, moisturizes, and enhances curls.

Key features of this product include its ability to provide hydration and shine to curly hair, reduce frizz, and improve manageability.

This product is formulated for individuals with curly or wavy hair who are looking to enhance and define their natural texture.

Pros of Moroccanoil Intense Curl Cream include its lightweight formula, pleasant scent, and ability to bring out the natural beauty of curls.

Cons may include the price point, as it is a higher-end product, and for some users, the formula may be too heavy or greasy for their hair type.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moroccanoil Intense Curl Cream offers unique features catering to curly hair needs.	Kantar
Brand Strength	20	18	Moroccanoil is a well-established and trusted brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products in India.	GfK
Competition	10	8	Facing moderate competition from other premium hair care brands in India.	IRI
Use-case Advantage	5	5	Addresses specific needs of curly hair for Indian consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Moroccanoil Intense Curl Cream is well-positioned in the Indian market with strong brand recognition and unique features for curly hair.