LOreal Paris EverPure Silver Care Sulfate Free Conditioner Brightening and Nourishing Hair Care for Gray and Silver Hair Vegan Formula with Peptides 250ml

LOreal Paris EverPure Silver Care Sulfate Free Conditioner Brightening and Nourishing Hair Care for Gray and Silver Hair Vegan Formula with Peptides 250ml

Key Features: - Sulfate free formula - Brightens and nourishes gray and silver hair - Vegan formula with peptides for added nourishment
For whom: - Individuals with gray or silver hair looking to brighten and nourish their locks - Vegan and cruelty-free beauty enthusiasts
Pros: - Sulfate free formula is gentle on hair - Helps to brighten and maintain the vibrancy of gray and silver hair - Vegan formula with peptides helps to nourish and strengthen hair
Cons: - May not be as effective on other hair colors - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vegan formula and peptides align well with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	LOreal Paris is a well-established brand in India with strong consumer trust.	Brandwatch
Category Momentum	20	15	Growing demand for sulfate-free conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free conditioners in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other sulfate-free conditioners targeting similar hair types.	Kantar
Use-case Advantage	5	5	Specifically formulated for gray and silver hair, meeting a niche consumer need.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this conditioner well in the growing sulfate-free segment in India.

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