Licel Herbal Lice Nit Killer Oil 55ml Pack of 3

Licel Herbal Lice Nit Killer Oil 55ml Pack of 3

Licel Herbal Lice Nit Killer Oil is a natural solution for getting rid of lice and nits effectively. Made from a blend of herbal ingredients, this oil is safe to use on all hair types, including children's.

Key Features: - Made from herbal ingredients - Effective in killing lice and nits - Safe for all hair types - Comes in a pack of 3 for convenient use

For Whom: This product is suitable for anyone dealing with lice infestations, including parents, children, and adults. It is safe to use on all hair types and can be used regularly to prevent reinfestation.

Pros: - Natural and herbal ingredients - Effective in killing lice and nits - Safe for all hair types - Comes in a pack of 3 for convenience Cons: - May have a strong herbal scent - Some users may find the oil to be greasy - Requires multiple applications for complete eradication of lice

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective lice treatment formulation with herbal ingredients.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer perception in the hair care segment.	Kantar
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar lice treatment products in the market.	Nielsen
Competition	10	8	Facing moderate competition from other herbal lice treatment products.	IRI
Use-case Advantage	5	5	Addresses a common problem faced by Indian consumers with a natural solution.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and effective herbal formulation position this product well in the Indian hair care market.

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