Khadi Pure Herbal Neem Oil 210 ml Anti Fungal Anti Bacterial Anti Inflammatory No Mineral Oil Paraben Sulphate or Fragrance Suitable for Skin Scalp Care

Khadi Pure Herbal Neem Oil 210 ml Anti Fungal Anti Bacterial Anti Inflammatory No Mineral Oil Paraben Sulphate or Fragrance Suitable for Skin Scalp Care

Key Features: - Made with pure herbal neem oil - Anti-fungal, anti-bacterial, and anti-inflammatory properties - Free from mineral oil, paraben, sulfate, and fragrance - Suitable for skin and scalp care

For whom: - Ideal for those looking for a natural solution to skin and scalp issues - Suitable for all skin types, including sensitive skin

Pros: - Effectively treats fungal and bacterial infections - Soothes inflammation and irritation - Helps maintain healthy skin and scalp - Does not contain harsh chemicals

Cons: - Some may find the natural scent of neem oil to be strong - May take some time to see results for certain skin conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neem oil with anti-fungal, anti-bacterial properties aligns with market trends for skin and scalp care.	Euromonitor
Brand Strength	20	18	Khadi brand well-established in India for herbal products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal hair oils in the market.	AC Nielsen
Competition	10	8	Facing competition from other established herbal hair oil brands offering similar benefits.	IRI
Use-case Advantage	5	5	Addresses multiple skin and scalp concerns in one product, appealing to busy Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Khadi Pure Herbal Neem Oil is well-positioned in the Indian market for natural hair care products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—