Khadi Mauri Herbal Coconut Hair Conditioner SLES AND PARABEN FREE Natural Conditioners Used for Hair Repair and Silkiness 210 ml Enriched with Aloe Vera

Khadi Mauri Herbal Coconut Hair Conditioner SLES AND PARABEN FREE Natural Conditioners Used for Hair Repair and Silkiness 210 ml Enriched with Aloe Vera

- About Product: Khadi Mauri Herbal Coconut Hair Conditioner is a natural conditioner that is free from SLES and parabens. It is formulated to repair and nourish hair, leaving it silky and smooth. This conditioner is enriched with aloe vera to provide deep hydration and care for your hair.

- Key Features: SLES and paraben-free formula, enriched with aloe vera, helps repair and silkiness hair, 210 ml size

- For whom: This conditioner is suitable for all hair types, especially those looking for a natural and gentle hair care product.

- Pros: Free from harmful chemicals, enriched with aloe vera for added hydration, helps repair and nourish hair for silkiness

- Cons: Some users with very oily hair may find it too heavy

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SLES and paraben-free with aloe vera for hair repair aligns with current consumer preferences.	Euromonitor
Brand Strength	20	18	Khadi Mauri is a well-established brand known for herbal products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal conditioners in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other established herbal conditioner brands.	IRI
Use-case Advantage	5	5	Offers both hair repair and silkiness benefits, catering to multiple consumer needs.	Kantar
Final Market Score	100	76/100 (3.80/5)	Khadi Mauri Herbal Coconut Hair Conditioner is well-positioned in the growing Indian herbal hair care market.

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