KERAFINE Smooth Shine Conditioner 250ml Haircare Luxe Line Geen Technology Sulfate Paraben Sodium Chloride Free

KERAFINE Smooth Shine Conditioner 250ml Haircare Luxe Line Geen Technology Sulfate Paraben Sodium Chloride Free

Key Features: - Formulated with KERAFINE technology for smooth and shiny hair - Luxurious conditioner with a refreshing fragrance - Free from sulfates, parabens, and sodium chloride - Suitable for all hair types

For whom: - Anyone looking to achieve smooth and shiny hair - Those with sensitive scalp or hair that is easily weighed down by heavy products

Pros: - Leaves hair feeling soft and manageable - Helps to reduce frizz and improve overall hair health - Lightweight formula that doesn't weigh hair down - Suitable for everyday use

Cons: - May not provide enough hydration for extremely dry or damaged hair - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Strong alignment with consumer preferences for sulfate, paraben, and sodium chloride free haircare	Nielsen, GfK
Brand Strength	20	10	Established brand reputation in sustainable and high-quality haircare	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium haircare products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium haircare products in the market	IRI, Kline
Competition	10	6	Facing moderate competition from other luxury eco-friendly haircare brands	Forbes, BusinessToday
Use-case Advantage	5	5	Addresses specific needs of individuals seeking eco-friendly haircare solutions	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the premium eco-friendly haircare segment in India

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—