K18 Damage Shield Protective Conditioner 250ml

K18 Damage Shield Protective Conditioner 250ml

The K18 Damage Shield Protective Conditioner is a revolutionary hair product that works to repair and protect damaged hair. It contains a bioactive peptide that targets and repairs broken hair bonds, leaving hair stronger and healthier with each use.

Key Features: - Repairs broken hair bonds - Strengthens and protects hair - Improves overall hair health - Lightweight formula that doesn't weigh hair down - Suitable for all hair types

For whom: This conditioner is perfect for anyone with damaged or weak hair looking to improve the health and strength of their hair. It is also great for those looking to prevent damage and maintain healthy hair.

Pros: - Effectively repairs damaged hair - Leaves hair feeling stronger and healthier - Lightweight formula that doesn't weigh hair down - Can be used on all hair types

Cons: - Slightly higher price point than traditional conditioners - May not provide as much hydration as some may prefer

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers advanced damage protection features suitable for Indian hair types	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in India	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India	Retail360
Competition	10	6	Facing moderate competition from other premium hair care brands in India	Beauty Launchpad
Use-case Advantage	5	5	Addresses common hair damage issues faced by Indian consumers	Elle India
Final Market Score	100	66/100 (3.30/5)	Strong contender in the premium conditioner segment in India

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