K rastase Elixir Ultime Hair Oil In Serum 75ml 2X Shinier Hair 96H Anti Frizz Action Infused with French Camellia Marula Wild Camellia Oils

K rastase Elixir Ultime Hair Oil In Serum 75ml 2X Shinier Hair 96H Anti Frizz Action Infused with French Camellia Marula Wild Camellia Oils

Kérastase Elixir Ultime Hair Oil In Serum is a luxurious hair treatment that offers intense nourishment and protection for your locks. Formulated with a blend of French Camellia, Marula, and Wild Camellia oils, this serum promises to leave your hair shinier and healthier.

Key features of this hair oil include its ability to provide 2 times shinier hair and 96 hours of anti-frizz action. The lightweight formula is easily absorbed by the hair, leaving it soft and silky without any greasy residue.

This product is ideal for anyone looking to add shine, hydration, and manageability to their hair. It is suitable for all hair types, including color-treated and chemically processed hair.

Pros: - Provides intense nourishment and protection for the hair - Leaves hair shinier and healthier - Lightweight formula that doesn't weigh hair down - Offers 96 hours of anti-frizz action Cons: - May be a bit pricey compared to other hair oils on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of oils and anti-frizz action aligns with Indian consumer needs	Euromonitor
Brand Strength	20	18	Kerastase is a well-known premium brand in India	Brandwatch
Category Momentum	20	15	Hair oils category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Priced higher than average, may limit mass market appeal	Retail Gazette
Competition	10	8	Facing competition from both luxury and mass-market hair oil brands	Forbes
Use-case Advantage	5	5	Long-lasting anti-frizz action suitable for Indian climate	Vogue
Final Market Score	100	76/100 (3.80/5)	Premium hair oil with strong brand backing and unique features, facing price competition in growing Indian market

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