Just Herbs Ayurvedic Kumuda Indian White Water Lily Conditioner Natural Conditioner For All Hair Types Controls Frizz Nourishes Hair Sulphate Paraben Free 200 ml

Just Herbs Ayurvedic Kumuda Indian White Water Lily Conditioner Natural Conditioner For All Hair Types Controls Frizz Nourishes Hair Sulphate Paraben Free 200 ml

Key Features: - Ayurvedic formulation with Kumuda Indian White Water Lily - Suitable for all hair types - Controls frizz and nourishes hair - Free from sulphates and parabens - Comes in a 200 ml bottle
For whom: This conditioner is perfect for anyone looking for a natural and effective hair care solution. It is gentle enough for all hair types and helps to control frizz while nourishing the hair.
Pros: - Uses Ayurvedic ingredients known for their beneficial effects on hair - Controls frizz and leaves hair feeling soft and smooth - Free from harsh chemicals like sulphates and parabens - Suitable for all hair types
Cons: - Some users may find the scent of the conditioner too strong - May not provide enough moisture for those with very dry or damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of benefits suitable for all hair types.	Vogue India
Brand Strength	20	18	Established brand in the Ayurvedic hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural conditioners.	Business Standard
Competition	10	8	Facing competition from other established Ayurvedic hair care brands.	India Today
Use-case Advantage	5	5	Addresses common hair concerns like frizz and nourishment effectively.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian natural hair care conditioner segment.

Factor	Rating (out of 5)	Notes
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