Jovees Professional Keratin Plus Advanced Dry Therapy Conditioner For Dry Hair Wheat Protein 200ml

Jovees Professional Keratin Plus Advanced Dry Therapy Conditioner For Dry Hair Wheat Protein 200ml

The Jovees Professional Keratin Plus Advanced Dry Therapy Conditioner is specially formulated for dry hair. It contains wheat protein which helps to nourish and moisturize the hair, leaving it soft, smooth, and manageable. This conditioner is designed to help repair and prevent damage while providing deep hydration to dry and damaged hair.

Key Features:
- Enriched with wheat protein
- Helps to nourish and moisturize dry hair
- Repairs and prevents damage
- Provides deep hydration

For those with dry and damaged hair, the Jovees Professional Keratin Plus Advanced Dry Therapy Conditioner is the perfect solution. Whether your hair is dry due to environmental factors, heat styling, or chemical treatments, this conditioner will help to restore moisture and improve the overall health of your hair.

Pros:
- Nourishes and moisturizes dry hair
- Repairs damage and prevents further damage
- Leaves hair soft, smooth, and manageable

Cons:
- May be too heavy for those with fine or oily hair types
- Some users may find the scent to be overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for effective dry hair treatment.	CosmeticsDesign-Asia
Brand Strength	20	10	Established brand reputation in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners.	Retail360
Competition	10	6	Facing competition from both local and international brands.	Business Standard
Use-case Advantage	5	5	Specifically formulated for dry hair concerns.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium conditioner for the growing Indian market.

Factor	Rating (out of 5)	Notes
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