it s a 10 HAIRCARE MIRACLE LEAVE IN PLUS KERATIN 295 7ML

it s a 10 HAIRCARE MIRACLE LEAVE IN PLUS KERATIN 295 7ML

About Product: This leave-in treatment is formulated with keratin to help strengthen and repair damaged hair. It helps to detangle, reduce frizz, add shine, and protect hair from heat styling. Suitable for all hair types.

Key Features: Contains keratin to strengthen and repair hair, detangles, reduces frizz, adds shine, and protects hair from heat styling.

For whom: Ideal for those with damaged or chemically treated hair, as well as anyone looking to improve the overall health and appearance of their hair.

Pros: - Helps to strengthen and repair damaged hair - Detangles and reduces frizz - Adds shine and protects hair from heat styling Cons: - May be too heavy for those with fine hair - Some may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers keratin-enriched formula which is popular in Indian market.	Vogue
Brand Strength	20	18	Well-established brand with positive reputation in India.	Brand Equity
Category Momentum	20	15	Strong demand for premium haircare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	Retail360
Competition	10	8	Facing moderate competition from other premium haircare brands in India.	Beauty Today
Use-case Advantage	5	5	Addresses common haircare concerns of Indian consumers effectively.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium conditioner with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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