it s a 10 HAIRCARE MIRACLE LEAVE IN PLUS KERATIN 120ML

it s a 10 HAIRCARE MIRACLE LEAVE IN PLUS KERATIN 120ML

The It's a 10 Haircare Miracle Leave-In Plus Keratin is a popular hair treatment product that helps nourish and repair damaged hair. This leave-in conditioner is infused with keratin to strengthen and protect hair while also providing hydration and shine.

Key Features: - Contains keratin for added strength and protection - Nourishes and repairs damaged hair - Provides hydration and shine - Lightweight formula that won't weigh hair down

For whom: This product is ideal for anyone with damaged or dry hair looking to improve the overall health and appearance of their hair. It is suitable for all hair types and can be used daily for best results.

Pros: - Strengthens and protects hair - Adds hydration and shine - Lightweight formula - Suitable for all hair types

Cons: - Some may find the product to be on the pricier side - May not be suitable for those with extremely oily hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-quality keratin treatment aligns with Indian consumers' preference for effective haircare solutions.	Vogue India
Brand Strength	20	18	Strong brand reputation and recognition in the haircare industry.	Brand Equity
Category Momentum	20	15	Growing demand for premium haircare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar professional hair treatments in the market.	Beauty Bulletin
Competition	10	8	Facing moderate competition from established and emerging haircare brands offering similar keratin-based treatments.	Elle India
Use-case Advantage	5	5	Addresses common hair damage issues faced by Indian consumers, offering a comprehensive solution.	Femina
Final Market Score	100	76/100 (3.80/5)	Highly competitive product with strong brand recognition and effective keratin treatment for Indian consumers.

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