Ikshim Ved Shisham Bhringadi Hair Conditioner Ayurvedic Nourishment for Strong Silky Hair Ancient Ayurvedic Formula for Modern Hair

Ikshim Ved Shisham Bhringadi Hair Conditioner Ayurvedic Nourishment for Strong Silky Hair Ancient Ayurvedic Formula for Modern Hair

Key Features: - Contains shisham and bhringraj extracts for nourishment - Strengthens hair from root to tip - Helps in maintaining silky and smooth hair - Made with ancient Ayurvedic formula - Free from harsh chemicals

For whom: - Suitable for all hair types - Individuals looking to strengthen and nourish their hair - Those wanting to use natural and Ayurvedic products for hair care

Pros: - Provides deep nourishment to the hair - Helps in reducing hair fall and breakage - Improves hair texture and adds shine - Free from harmful chemicals like sulfates and parabens

Cons: - May not show immediate results and requires regular use for best outcomes - Some individuals with sensitive skin may experience irritation - Slightly higher price point compared to regular hair conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a blend of traditional Ayurvedic ingredients with modern hair care needs.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in the Ayurvedic hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for Ayurvedic hair care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar Ayurvedic hair conditioners in the market.	Business Standard
Competition	10	10	Facing competition from other established Ayurvedic hair care brands in India.	India Today
Use-case Advantage	5	5	Addresses the need for strong and silky hair with natural ingredients.	Femina
Final Market Score	100	66/100 (3.30/5)	Ikshim Ved Shisham Bhringadi Hair Conditioner offers a promising blend of ancient Ayurvedic formula with modern hair care needs in the competitive Indian market.

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