Head Shoulders Anti Dandruff Conditioner Smooth Silky 170 ML

Head Shoulders Anti Dandruff Conditioner Smooth Silky 170 ML

Head Shoulders Anti Dandruff Conditioner Smooth Silky is a specially formulated conditioner that helps to eliminate dandruff while leaving your hair smooth and silky.

Key Features: - Contains anti-dandruff ingredients to help combat flakes and itchiness - Leaves hair feeling soft, smooth, and manageable - Helps to nourish and moisturize the scalp for healthy hair - Suitable for daily use

For whom: This conditioner is ideal for those who struggle with dandruff and want a solution that not only treats the problem but also leaves their hair looking and feeling great.

Pros: - Effective at reducing dandruff - Leaves hair feeling silky and smooth - Pleasant scent - Affordable price

Cons: - May not work for severe cases of dandruff - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers smooth and silky hair with anti-dandruff benefits, aligning with Indian consumer preferences.	GfK, Nielsen
Brand Strength	20	18	Strong brand recognition and trust in Head & Shoulders in India.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for anti-dandruff hair products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	IRI, Retail360
Competition	10	0	Intense competition in the Indian conditioner market with multiple brands offering similar products.	Gartner, Forrester
Use-case Advantage	5	3	Provides both conditioning and anti-dandruff benefits, catering to practical consumer needs.	Spire Research, Insight Retail
Final Market Score	100	66/100 (3.30/5)	Head & Shoulders Anti Dandruff Conditioner Smooth & Silky 170 ML holds a strong position in the Indian market with its effective anti-dandruff and conditioning benefits.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—