HASK Keratin Protein Smoothing Hair Oil Vial 18 ml Smooths and reduces frizz Free of Alcohol Paraben

HASK Keratin Protein Smoothing Hair Oil Vial 18 ml Smooths and reduces frizz Free of Alcohol Paraben

About Product: The HASK Keratin Protein Smoothing Hair Oil Vial is a lightweight oil that smooths and reduces frizz in your hair. It is free of alcohol and parabens, making it a healthier option for your hair. Key Features: - Contains keratin protein to help strengthen and protect hair - Lightweight formula that won't weigh hair down - Helps to smooth and reduce frizz - Free of alcohol and parabens For whom: This hair oil is suitable for anyone looking to tame frizz and add shine to their hair. It is especially beneficial for those with dry, damaged, or frizzy hair. Pros: - Lightweight formula that doesn't weigh hair down - Contains keratin protein to strengthen hair - Helps to smooth and reduce frizz - Free of alcohol and parabens Cons: - The vial size may not be sufficient for those with very long or thick hair - Some may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin formula aligns with current consumer preference for hair nourishment	Euromonitor
Brand Strength	20	18	Established brand with strong reputation in hair care	Brand Equity
Category Momentum	20	15	Growing demand for premium hair oils in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar keratin hair oils	AC Nielsen
Competition	10	8	Facing moderate competition from other keratin hair oil brands	Kantar
Use-case Advantage	5	5	Effective in smoothing and reducing frizz, meeting key consumer needs	Retail Insight
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and effective keratin formula in a growing market

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