WOW Skin Science Moroccan Argan Hair Oil with Comb 200mL

WOW Skin Science Moroccan Argan Hair Oil with Comb 200mL

- Product: WOW Skin Science Moroccan Argan Hair Oil is a premium hair oil enriched with pure Moroccan argan oil known for its nourishing and conditioning properties.

- Key Features: This hair oil is packed with vitamins, antioxidants, and omega fatty acids to strengthen and smoothen hair, reduce frizz, and add a healthy shine. It comes with a convenient comb applicator for easy and mess-free application.

- For whom: This hair oil is suitable for all hair types and is especially beneficial for those with dry, damaged, or frizzy hair in need of extra hydration and nourishment.

- Pros: The comb applicator makes it easy to apply the oil evenly and target specific areas. The Moroccan argan oil helps improve hair texture, add shine, and reduce frizz. It is free from harsh chemicals like sulfates, parabens, and silicones.

- Cons: Some users may find the scent of the oil to be too strong. The comb applicator may require extra effort to clean after each use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moroccan Argan oil popular for nourishing and strengthening hair.	Vogue, Elle
Brand Strength	20	18	WOW Skin Science known for quality hair care products in India.	Brand Equity, Business Standard
Category Momentum	20	15	Hair oils in high demand due to increased focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, India Retailing
Competition	10	8	Facing competition from other established hair oil brands in India.	The Economic Times, Business Insider
Use-case Advantage	5	5	Comes with a comb for easy application and distribution of oil.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	WOW Skin Science Moroccan Argan Hair Oil with Comb 200mL is well-positioned in the competitive Indian hair oil market.

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