Urbanorganics Wheat Germ Essential Oil For Hair Skin Care Cold Pressed Natural Oil Pure Anti Hairfall Promotes Hair growth Softness Shine 180ml

Urbanorganics Wheat Germ Essential Oil For Hair Skin Care Cold Pressed Natural Oil Pure Anti Hairfall Promotes Hair growth Softness Shine 180ml

Urbanorganics Wheat Germ Essential Oil is a cold-pressed natural oil that is pure and free from harmful chemicals. It is specifically formulated for hair and skin care, making it a versatile product for all your beauty needs.
Key Features: - Anti hair fall properties - Promotes hair growth - Enhances softness and shine
This essential oil is perfect for individuals looking to enhance the health and appearance of their hair and skin. Whether you suffer from hair fall or just want to improve the overall quality of your hair, this oil is a great choice for you.
Pros: - Pure and natural ingredients - Versatile for both hair and skin care - Cold-pressed for maximum potency Cons: - May have a strong scent for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cold-pressed wheat germ oil with anti-hairfall properties is a unique offering	Vogue, Elle
Brand Strength	20	18	Urbanorganics known for quality natural products in the market	Brandwatch, Retail Gazette
Category Momentum	20	15	Hair oils in high demand due to increased focus on personal grooming	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium hair oils in the market	Forbes, Business Today
Competition	10	0	Intense competition in the hair oil segment with many established brands	Hindustan Times, The Economic Times
Use-case Advantage	5	3	Addresses multiple hair concerns like hair fall, growth, softness, and shine	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Urbanorganics Wheat Germ Essential Oil is well-positioned in the competitive Indian hair oil market.

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