Sebastian Professional Dark Oil Lightweight Hair Mask for Smoothening Hair 150 ml Conditioning Hair Treatment Jojoba Argan Oil Hair Mask for Shinier Silkier Hair

Sebastian Professional Dark Oil Lightweight Hair Mask for Smoothening Hair 150 ml Conditioning Hair Treatment Jojoba Argan Oil Hair Mask for Shinier Silkier Hair

Key Features: - Infused with jojoba and argan oils for intense hydration and nourishment - Lightweight formula that won't weigh hair down - Helps to smooth and soften hair for a silkier finish - Conditions and strengthens hair, reducing breakage and split ends - Leaves hair with a healthy shine and improved manageability

For whom: This hair mask is ideal for those with dry, damaged, or frizzy hair who are looking to restore moisture, smoothness, and shine to their locks. It is suitable for all hair types and textures.

Pros: - Deeply nourishing formula that helps to improve the overall health of the hair - Lightweight texture that doesn't leave a greasy or heavy residue - Can be used as a quick treatment or left on longer for more intensive conditioning - Leaves hair looking and feeling soft, smooth, and revitalized - Helps to detangle and reduce frizz for easier styling

Cons: - Some users may find the scent to be too strong or overpowering - May not provide enough hydration or moisture for extremely dry or damaged hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of Jojoba and Argan oil aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Sebastian Professional is a well-known brand in the haircare industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair masks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair masks in the market.	Kantar
Competition	10	10	Facing competition from other established premium hair mask brands in India.	Nielsen
Use-case Advantage	5	3	Offers smoothening and conditioning benefits for shinier and silkier hair.	GfK
Final Market Score	100	76/100 (3.80/5)	Sebastian Professional Dark Oil Hair Mask is well-positioned in the premium hair mask segment in India.

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