Richfeel Brahmi Jaborandi Nourishing Hair Oil 80 ml

Richfeel Brahmi Jaborandi Nourishing Hair Oil 80 ml

This hair oil is formulated with the goodness of Brahmi and Jaborandi to nourish and strengthen the hair from root to tip.

Key Features:
1. Nourishes the scalp and hair follicles
2. Strengthens the hair from root to tip
3. Helps in reducing hair fall
4. Adds shine and luster to the hair

For whom:
This hair oil is suitable for all hair types, especially for those looking to promote hair growth and improve overall hair health.

Pros:
1. Contains natural ingredients known for their hair strengthening properties
2. Light-weight and non-greasy formula
3. Pleasant fragrance

Cons:
1. May not show immediate results and require consistent use for best results
2. Some users may find the scent overpowering
3. Packaging could be improved for easier application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Brahmi & Jaborandi combo popular for hair nourishment	ET, India Today
Brand Strength	20	10	Richfeel known for quality hair care products	TOI, Hindu
Category Momentum	20	15	Hair oils market growing steadily in India	Mint, Business Standard
Price Positioning	20	10	Competitively priced for the premium segment	Economic Times, Livemint
Competition	10	6	Facing competition from established and new entrants	Business Line, Financial Express
Use-case Advantage	5	5	Addresses common hair issues like dryness and breakage	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Richfeel Brahmi Jaborandi Hair Oil well-positioned in growing Indian hair oils market.

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