Pure Nutrition Naturals Virgin Coconut Oil 500Ml 250Ml X 2 Pet Bottles Cold Pressed Unrefined Extracted From A1 Grade Coconut Milk For Hair Growth Skin Baby Massage Cooking Reduce Hair Fall

Pure Nutrition Naturals Virgin Coconut Oil 500Ml 250Ml X 2 Pet Bottles Cold Pressed Unrefined Extracted From A1 Grade Coconut Milk For Hair Growth Skin Baby Massage Cooking Reduce Hair Fall

Key Features: - Cold-pressed and unrefined for maximum purity - Extracted from A1 grade coconut milk for premium quality - Versatile use for hair growth, skin care, baby massage, and cooking - Helps reduce hair fall and promotes healthy hair and scalp

For whom: - Individuals looking for a natural and multipurpose beauty and health product - Parents seeking a safe and gentle massage oil for their baby - Cooking enthusiasts searching for a high-quality coconut oil for their recipes

Pros: - Pure and natural coconut oil without any additives - Rich in nutrients that nourish and moisturize the skin and hair - Cold-pressed extraction method preserves the beneficial properties of coconuts - Comes in convenient pet bottles for easy storage and usage

Cons: - May have a strong coconut scent that some individuals may find overpowering - Packaging size may not be suitable for those who prefer smaller or larger quantities - Requires proper storage conditions to maintain freshness and quality over time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cold pressed, unrefined, and extracted from A1 grade coconut milk align with consumer preferences for quality	Euromonitor
Brand Strength	20	18	Established brand with positive consumer reviews and loyalty	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium virgin coconut oils in the market	Retail360
Competition	10	8	Facing moderate competition from other established natural coconut oil brands in the hair care segment	Nielsen
Use-case Advantage	5	5	Versatile usage for hair growth, skin care, baby massage, and cooking enhances product appeal	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with premium features positioned well in growing natural hair care market.

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