Parachute Coconut Oil 600 ml Easy Jar

Parachute Coconut Oil 600 ml Easy Jar

Parachute Coconut Oil is a versatile product that can be used for hair care, skin care, and cooking. It is extracted from the finest coconuts and is 100% pure and natural.

Key Features:
1. Multi-purpose: Can be used for hair care, skin care, and cooking
2. 100% pure and natural
3. Comes in a convenient and easy-to-use jar
4. Rich in nutrients that nourish and hydrate the skin and hair
For whom:
Parachute Coconut Oil is suitable for anyone looking for a natural and versatile product for their hair, skin, and cooking needs.

Pros:
1. Versatile and multi-purpose
2. Pure and natural
3. Convenient packaging
4. Nourishing and hydrating
Cons:
1. Some users may find the scent of coconut oil too strong
2. Packaging may be too large for those who do not use coconut oil frequently

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Convenient packaging size for regular hair oil users.	Euromonitor
Brand Strength	20	15	Parachute is a trusted brand with strong market presence.	Nielsen
Category Momentum	20	10	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from other established coconut oil brands.	IRI
Use-case Advantage	5	5	Versatile usage for hair care and skin moisturization.	Kantar
Final Market Score	100	66/100 (3.30/5)	Parachute Coconut Oil 600 ml Easy Jar holds a strong position in the competitive Indian hair oil market.

Factor	Rating (out of 5)	Notes
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