Parachute Advansed Aloe Vera Enriched Coconut Hair Oil 150 ml

Parachute Advansed Aloe Vera Enriched Coconut Hair Oil 150 ml

About Product: Parachute Advansed Aloe Vera Enriched Coconut Hair Oil is a unique blend of coconut oil and aloe vera that helps nourish and strengthen your hair. It is designed to provide deep hydration and repair damaged hair, leaving it soft and shiny.

Key Features: The key feature of this hair oil is the combination of coconut oil and aloe vera, which work together to promote healthy hair growth and improve the overall condition of your hair. The aloe vera helps soothe the scalp, reduce dandruff, and prevent hair loss, while the coconut oil adds moisture and shine.

For Whom: This hair oil is suitable for all hair types, but it is especially beneficial for those with dry or damaged hair. If you are looking to revitalize your hair and improve its texture and appearance, this product is perfect for you.

Pros: - Deeply hydrates and nourishes the hair - Helps repair damaged hair and prevent breakage - Soothes the scalp and reduces dandruff - Adds shine and improves hair texture

Cons: - Some users may find the scent overpowering - May feel greasy if too much product is applied at once

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera and coconut combination aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Parachute is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing competition from both local and international brands offering similar natural hair oils.	IRI
Use-case Advantage	5	5	Offers nourishment and hydration for hair, meeting a common need in Indian households.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing natural hair care segment in India.

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