Nihar Naturals Coconut Hair Oil 500 ml

Nihar Naturals Coconut Hair Oil 500 ml

About Product: Nihar Naturals Coconut Hair Oil is a natural hair oil made from pure coconut extracts. It is known for its nourishing and conditioning properties that help in keeping hair healthy and shiny.

Key Features: - Made from pure coconut extracts - Nourishes and conditions hair - Helps in maintaining hair health and shine - Suitable for all hair types

For whom: This coconut hair oil is suitable for anyone looking to improve the health and appearance of their hair. It is especially beneficial for those with dry or damaged hair.

Pros: - Natural and pure coconut oil - Nourishes and conditions hair - Helps in maintaining hair health - Suitable for all hair types

Cons: - Some may not like the smell of coconut oil - May be too heavy for those with fine hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Nihar Naturals Coconut Hair Oil 500 ml offers the desired features at a competitive price point.	Retail360, The Economic Times
Brand Strength	20	18	Nihar Naturals is a well-established brand with a loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Hair oils market in India is growing rapidly with increasing consumer demand.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in the market, offering value for money.	Livemint, Business Today
Competition	10	10	Facing strong competition from both local and international brands in the hair oils segment in India.	India Retailing, Business Standard
Use-case Advantage	5	3	The product's natural ingredients provide nourishment and strength to hair, appealing to health-conscious consumers.	Vogue, Elle
Final Market Score	100	86/100 (4.30/5)	Nihar Naturals Coconut Hair Oil 500 ml holds a strong position in the competitive Indian hair oils market.

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