Moroccanoil Oily scalp Treatment 45ml

Moroccanoil Oily scalp Treatment 45ml

About Product: Moroccanoil Oily Scalp Treatment is a targeted treatment specifically designed for those with oily scalps. Infused with antioxidant-rich argan oil and essential ginger oil, this treatment helps to balance the scalp's natural oils and control oil production.

Key Features: - Contains argan oil and ginger oil to nourish and balance the scalp - Helps control oil production and reduce excess oiliness - Lightweight formula that won't weigh hair down - Leaves hair feeling fresh and revitalized

For Whom: This treatment is ideal for those with oily scalps who are looking to regulate oil production and maintain a healthy scalp environment. It is suitable for all hair types.

Pros: - Effectively controls oil production - Nourishes and balances the scalp - Lightweight formula is suitable for daily use - Leaves hair feeling clean and refreshed

Cons: - May not be suitable for those with very dry or sensitive scalps - Some users may find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for oily scalps, addressing a specific consumer need.	Vogue, Elle
Brand Strength	20	18	Moroccanoil is a well-established brand known for quality hair products.	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for premium hair oils in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium hair oils.	Retail360, BusinessToday
Competition	10	8	Facing competition from other premium hair oil brands in the market.	Livemint, BusinessStandard
Use-case Advantage	5	5	Effective solution for managing oily scalps and nourishing hair.	HindustanTimes, IndiaToday
Final Market Score	100	76/100 (3.80/5)	Moroccanoil Oily Scalp Treatment 45ml offers a competitive solution for oily scalp care in the premium hair oil segment.

Factor	Rating (out of 5)	Notes
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