Mamaearth Hibiscus Damage Repair Hair Oil with Hibiscus Curry Leaves for Strong Nourished Hair Repairs Rough Dry Damaged Hair Makes Hair Smooth Frizz Free Suitable For All Hair Types 150ml

Mamaearth Hibiscus Damage Repair Hair Oil with Hibiscus Curry Leaves for Strong Nourished Hair Repairs Rough Dry Damaged Hair Makes Hair Smooth Frizz Free Suitable For All Hair Types 150ml

The Mamaearth Hibiscus Damage Repair Hair Oil is a nourishing and repairing hair oil that is specially formulated with Hibiscus and Curry Leaves to strengthen and nourish your hair.

Key Features:
1. Enriched with the goodness of Hibiscus and Curry Leaves
2. Repairs rough, dry, and damaged hair
3. Makes hair smooth and frizz-free
4. Suitable for all hair types
5. Comes in a 150ml bottle

For whom:
This hair oil is perfect for anyone looking to repair and strengthen their hair, especially those with rough, dry, and damaged hair.

Pros:
- Restores hair health and strength
- Nourishes and moisturizes the hair
- Helps in reducing frizz and making hair smooth

Cons:
- Some may find the scent of Hibiscus and Curry Leaves to be strong
- May take some time to see visible results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hibiscus and curry leaves are popular in Indian hair care for nourishment and repair.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-established brand known for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair oils in the market.	AC Nielsen
Competition	10	8	Facing competition from other established natural hair oil brands in India.	Kantar
Use-case Advantage	5	5	Addresses common hair issues like roughness, dryness, and damage.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with natural ingredients, competitively priced in growing Indian hair oil market.

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