Mamaearth Castor Oil with 100 Pure Cold Pressed Castor Oil For Skin Hair Nails 150 ml Hydrates Nourishes Skin Promotes Hair Growth Strengthens Hair Strengthens Nails Eyebrow Eyelash Growth

Mamaearth Castor Oil with 100 Pure Cold Pressed Castor Oil For Skin Hair Nails 150 ml Hydrates Nourishes Skin Promotes Hair Growth Strengthens Hair Strengthens Nails Eyebrow Eyelash Growth

Key Features: - 100% pure cold-pressed castor oil - Hydrates and nourishes skin - Promotes hair growth - Strengthens hair - Strengthens nails - Promotes eyebrow and eyelash growth

For whom: - Anyone looking to improve the health of their skin, hair, and nails - Individuals with hair loss or thinning hair - Those looking to strengthen their nails - People wanting to promote eyebrow and eyelash growth

Pros: - Made with pure and natural ingredients - Versatile product for multiple uses - Helps in promoting hair growth and strengthening hair - Can be used for eyebrow and eyelash growth - Nourishes and hydrates the skin

Cons: - May have a strong scent - Some individuals may experience skin sensitivity - Results may vary for each individual

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers multiple benefits for hair, skin, and nails, meeting diverse consumer needs	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality and natural ingredients	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	10	Facing moderate competition from both established and emerging brands in the hair oil segment	Nielsen
Use-case Advantage	5	3	Addresses specific concerns like hair growth, nail strength, and skin nourishment	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural hair oil with strong brand and multi-benefit features

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—