Lakme Absolute Argan Oil Radiance Overnight Oil In Creme 50 g

Lakme Absolute Argan Oil Radiance Overnight Oil In Creme 50 g

The Lakme Absolute Argan Oil Radiance Overnight Oil In Creme is a luxurious skincare product that combines the nourishing properties of argan oil with the hydration of a cream.

Key features of this product include its ability to deeply hydrate and nourish the skin while you sleep, leaving you with a radiant and refreshed complexion in the morning.

This product is ideal for those with dry or dehydrated skin looking to boost their skin's hydration levels and achieve a more luminous complexion.

Pros of the Lakme Absolute Argan Oil Radiance Overnight Oil In Creme include its luxurious feel, hydrating properties, and the radiant glow it leaves on the skin.

Cons of this product may include the price point, as it is a higher-end skincare product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and overnight treatment align with current consumer preferences for hair care products.	Euromonitor
Brand Strength	20	18	Lakme's strong brand reputation and trust in the beauty segment.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair oil products in the market.	AC Nielsen
Competition	10	8	Facing competition from other established premium hair oil brands offering similar benefits.	IRI
Use-case Advantage	5	5	Addresses the need for nourishing hair treatment overnight, appealing to busy consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Lakme Absolute Argan Oil Radiance Overnight Oil In Creme 50 g is well-positioned in the premium hair oil segment in India.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—