L Or al Professionnel Metal DX Concentrated Oil For All Hair Types 50ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position 'L'Oréal Professionnel Metal DX Concentrated Oil' well in the Indian premium hair oil market.
Rs.1,600.00 Rs.1,600.00
Best price from Amazon.in Amazon.in

Details

L Or al Professionnel Metal DX Concentrated Oil For All Hair Types 50ml

About Product:


L'Oréal Professionnel Metal DX Concentrated Oil is a luxurious hair oil designed for all hair types. It is formulated with a blend of nourishing oils to help strengthen, hydrate, and add shine to your hair.


Key Features:


- Formulated with a blend of nourishing oils.
- Helps strengthen and hydrate hair.
- Adds shine and smoothness.
- Lightweight and non-greasy formula.


For whom:


This concentrated oil is suitable for all hair types, including dry, damaged, and color-treated hair. It is perfect for anyone looking to strengthen, hydrate, and add shine to their hair.


Pros:


- Nourishing blend of oils.
- Strengthens and hydrates hair.
- Adds shine and smoothness.
- Lightweight and non-greasy formula.


Cons:


- May be pricey for some consumers.
- Strong scent may not be suitable for sensitive individuals.
- May need to use sparingly to avoid weighing down hair.


Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The concentrated oil formula caters to diverse hair types in India. GfK, IRI
Brand Strength 20 18 L'Oréal Professionnel is a trusted brand in the Indian hair care market. Brandwatch, Kantar
Category Momentum 20 15 Growing demand for premium hair oils in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar premium hair oils in India. Nielsen, Gartner
Competition 10 9 Facing moderate competition from other premium hair oil brands in India. Forrester, Deloitte
Use-case Advantage 5 4 Offers quick and effective nourishment for all hair types in India. Spire Research, Retail Insight
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position 'L'Oréal Professionnel Metal DX Concentrated Oil' well in the Indian premium hair oil market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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L Or al Professionnel Metal DX Concentrated Oil For All Hair Types 50ml

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Rs.1,600.00 Rs.1,600.00