Krti Herbals Hair Oil with Indigo and Henna 100 ml Natural Ingredients Non Toxic For Strong and Healthy Hair Made With 16 Herbai Extracts for Luxurious Hair Care Pack Of 1 Indigo Henna

Krti Herbals Hair Oil with Indigo and Henna 100 ml Natural Ingredients Non Toxic For Strong and Healthy Hair Made With 16 Herbai Extracts for Luxurious Hair Care Pack Of 1 Indigo Henna

Key Features: - Contains natural ingredients like indigo and henna - Non-toxic formula for strong and healthy hair - Made with 16 herbal extracts for luxurious hair care

For whom: - Ideal for individuals looking to strengthen and nourish their hair naturally - Suitable for all hair types, including chemically treated hair

Pros: - Herbal ingredients provide nourishment and strengthen hair - Non-toxic formula is gentle on the scalp - Luxurious hair care experience with 16 herbal extracts

Cons: - Some may find the herbal scent overpowering - May not show immediate results, requires regular use to see benefits

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of 16 herbal extracts aligns with consumer preference for natural ingredients.	Nielsen
Brand Strength	20	10	Established brand reputation in the herbal hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal hair oils in the market.	GfK
Competition	10	6	Facing moderate competition from other established herbal hair oil brands.	IRI
Use-case Advantage	5	5	Addresses the need for strong and healthy hair with its natural formula.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned herbal hair oil in a growing market segment.

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