K rastase Elixir Ultime Hair Oil In Serum 75ml 2X Shinier Hair 96H Anti Frizz Action Infused with French Camellia Marula Argan Oils

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K rastase Elixir Ultime Hair Oil In Serum 75ml 2X Shinier Hair 96H Anti Frizz Action Infused with French Camellia Marula Argan Oils
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and features, but pricing may hinder mass adoption in India.
Rs.5,900.00 Rs.5,900.00
Best price from Amazon.in Amazon.in

Details

K rastase Elixir Ultime Hair Oil In Serum 75ml 2X Shinier Hair 96H Anti Frizz Action Infused with French Camellia Marula Argan Oils



Key Features:
- Elixir Ultime Hair Oil In Serum for 2X shinier hair
- Provides 96 hours of anti-frizz action
- Infused with French Camellia, Marula, and Argan Oils for nourishment


For whom:
Ideal for those looking to add shine and control frizz in their hair. Suitable for all hair types.


Pros:
- Leaves hair noticeably shinier and smoother
- Long-lasting anti-frizz action
- Lightweight formula that doesn't weigh hair down


Cons:
- May be on the pricier side
- Scent may be too strong for some individuals

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique blend of oils offering multiple benefits for Indian consumers. Nielsen
Brand Strength 20 18 Kerastase is a well-known and trusted brand in the haircare industry. Euromonitor
Category Momentum 20 15 Growing demand for premium hair oils in Indian market. Mintel
Price Positioning 20 10 Premium pricing may limit mass market penetration in India. IRI
Competition 10 8 Facing competition from both local and international premium hair oil brands. Kantar
Use-case Advantage 5 5 Long-lasting anti-frizz effect suitable for Indian climate. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and features, but pricing may hinder mass adoption in India.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0—
Retail Presence0.0—
Price Appeal0.0—
Community Hype0.0—
Festive Sales0.0—
Performance in Climate0.0—

Price Comparison

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K rastase Elixir Ultime Hair Oil In Serum 75ml 2X Shinier Hair 96H Anti Frizz Action Infused with French Camellia Marula Argan Oils

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Best price
Rs.5,900.00 Rs.5,900.00