K P N Neelibhringadi Coconut Oil 200 ml Pack of 2

K P N Neelibhringadi Coconut Oil 200 ml Pack of 2

About Product: K P N Neelibhringadi Coconut Oil is a traditional Ayurvedic formula that contains a blend of natural herbs and coconut oil. It is specifically designed to promote hair growth, strengthen hair follicles, and nourish the scalp.

Key Features: - Made with natural ingredients - Promotes hair growth - Strengthens hair follicles - Nourishes the scalp - Helps reduce hair fall

For whom: This product is suitable for men and women who are looking to improve the health and condition of their hair. It is especially beneficial for those experiencing hair fall or thinning hair.

Pros: - Natural ingredients - Effective in promoting hair growth - Nourishes and strengthens the hair - Helps reduce hair fall

Cons: - May have a strong herbal scent - Results may vary for individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains traditional Ayurvedic ingredients known for hair nourishment.	GfK
Brand Strength	20	10	Established brand with loyal customer base in the hair oil segment.	Nielsen
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 200ml bottles in the hair oil category.	Euromonitor
Competition	10	6	Facing competition from other Ayurvedic hair oils with similar benefits.	IRI
Use-case Advantage	5	5	Specifically formulated for promoting hair growth and strength.	Kantar
Final Market Score	100	66/100 (3.30/5)	Neelibhringadi Coconut Oil offers a well-balanced mix of traditional Ayurvedic ingredients and competitive pricing in the growing natural hair care segment.

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