JRK s Dano Active AD Oil 100 Ml PACK OF 2

JRK s Dano Active AD Oil 100 Ml PACK OF 2

JRK's Dano Active AD Oil is a dermatologically tested oil formulated to help manage symptoms of atopic dermatitis. It is a soothing and moisturizing oil that helps to relieve itching, redness, and dryness associated with eczema.

Key Features: - Contains active ingredients like Oleum santali, Oleum cocos nucifera, and Oleum ricini - Free from steroids and preservatives - Provides relief from itching and irritation - Nourishes and moisturizes the skin - Suitable for all ages, including infants

For whom: - Individuals with atopic dermatitis - Those experiencing symptoms like itching, redness, and dryness - Suitable for all skin types, including sensitive skin - Safe for use on infants and children

Pros: - Provides relief from itching and irritation - Moisturizes and nourishes the skin - Safe and gentle for all ages - Free from steroids and preservatives

Cons: - May have a strong scent due to the active ingredients - Results may vary for individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains active ingredients suitable for hair nourishment and growth.	CosmeticsDesign
Brand Strength	20	18	Established brand with loyal customer base in hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar hair oil products in the market.	Retail360
Competition	10	8	Facing competition from established and emerging hair oil brands in India.	Business Today
Use-case Advantage	5	5	Addresses specific hair care needs like dandruff control and hair strengthening.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective formulation, facing competitive pricing challenges.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—