Dabur Roghan Badam Shireen 50 ml Pure sweet Badam oil for Glowing Skin Hair Growth Rich in Vitamin E For Healthy Hair Skin Sharpens Brain Improves Digestion Extracted From Almonds

Dabur Roghan Badam Shireen 50 ml Pure sweet Badam oil for Glowing Skin Hair Growth Rich in Vitamin E For Healthy Hair Skin Sharpens Brain Improves Digestion Extracted From Almonds

Key Features: - Pure sweet almond oil for glowing skin and hair growth - Rich in Vitamin E for promoting healthy hair and skin - Sharpens brain function and improves digestion - Extracted from almonds for maximum benefits

For whom: - Individuals looking to improve their skin and hair health naturally - Those seeking a natural way to sharpen brain function and improve digestion

Pros: - Natural and pure almond oil for maximum benefits - Rich in Vitamin E for skin and hair nourishment - Versatile oil for multiple health benefits

Cons: - May not be suitable for individuals with nut allergies - Small bottle size of 50 ml may not be enough for frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond oil known for promoting healthy hair and skin, aligns with consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Dabur is a trusted brand with a strong presence in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar almond oil products in the market.	Retail360
Competition	10	8	Facing competition from other established almond oil brands in the market.	Kantar
Use-case Advantage	5	5	Almond oil's benefits for hair, skin, brain function, and digestion offer versatile usage for consumers.	AC Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and versatile benefits, facing market competition.

Factor	Rating (out of 5)	Notes
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