Dabur Anmol Gold 100 Pure Coconut Oil 550ml Natural Nariyal Tel Handpicked Sundried Coconuts Multipurpose Oil

Dabur Anmol Gold 100 Pure Coconut Oil 550ml Natural Nariyal Tel Handpicked Sundried Coconuts Multipurpose Oil

This Dabur Anmol Gold Coconut Oil is made from 100% pure coconut oil handpicked from sundried coconuts. It is a multipurpose oil that can be used for both hair and skin care.

Key Features:
- Made from 100% pure coconut oil
- Handpicked from sundried coconuts
- Multipurpose oil for hair and skin care

For whom:
This coconut oil is suitable for anyone looking for a natural and multipurpose oil for their hair and skin care routine.

Pros:
- Natural and pure coconut oil
- Can be used for both hair and skin
- Handpicked from sundried coconuts

Cons:
- May have a strong scent of coconut which some may not prefer
- Packaging may not be travel-friendly due to size of the bottle

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-quality coconut oil with multipurpose use for hair and skin.	India Today
Brand Strength	20	18	Dabur's strong brand reputation and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium coconut oil brands.	Business Standard
Competition	10	8	Facing competition from other established coconut oil brands in the market.	Economic Times
Use-case Advantage	5	5	Versatile oil suitable for both hair and skin care needs.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering in a competitive market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—