Coco Roots Organic Bringa Black Seed hair Oil made with Organic Coconut oil Bringa Black Seed 100ml

Coco Roots Organic Bringa Black Seed hair Oil made with Organic Coconut oil Bringa Black Seed 100ml

Key Features: - Made with organic coconut oil and Bringa black seed - Helps promote hair growth and strength - Nourishes the scalp and prevents dandruff
For whom: - All hair types looking for natural ingredients to promote hair health - Individuals dealing with hair loss or dandruff
Pros: - Organic ingredients provide natural nourishment to the hair and scalp - Helps improve hair thickness and strength - Pleasant scent
Cons: - May be a bit oily for some hair types - Results may vary for individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Blend of Bringa Black Seed and Coconut Oil aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established reputation of Coco Roots in the organic hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair oils in the market.	Retail360
Competition	10	8	Facing moderate competition from other established organic hair oil brands.	Nielsen
Use-case Advantage	5	5	Addresses common hair concerns like hair fall and dandruff effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit, competitive pricing, facing moderate competition.

Factor	Rating (out of 5)	Notes
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Festive Sales	0.0	—
Performance in Climate	0.0	—