Blend It Raw Apothecary Kalonji Oil for Hair Cold Pressed Pure Edible Grade Strengthens Hair Glass Bottle 100 ml

Blend It Raw Apothecary Kalonji Oil for Hair Cold Pressed Pure Edible Grade Strengthens Hair Glass Bottle 100 ml

Blend It Raw Apothecary Cold Pressed Kalonji Oil is a pure, edible-grade oil that is perfect for strengthening hair and promoting healthy hair growth. The oil is extracted using the cold-pressed method to ensure that all the nutrients and benefits of the kalonji seeds are retained.
Key Features: - Cold pressed for maximum potency - Pure, edible-grade oil - Strengthens hair and promotes healthy hair growth - Comes in a convenient 100ml glass bottle
For whom: This oil is perfect for anyone looking to strengthen their hair and promote healthy hair growth. It is especially beneficial for those who are dealing with hair loss or breakage.
Pros: - Pure and natural ingredients - Cold-pressed for maximum potency - Convenient glass bottle packaging - Strengthens hair and promotes healthy hair growth
Cons: - Some users may find the scent of kalonji oil to be strong - Glass bottle packaging may be prone to breakage if not handled carefully

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cold-pressed and pure edible grade aligns with consumer preferences for natural products.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for quality hair oils.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar quality hair oils in the market.	AC Nielsen
Competition	10	5	Facing moderate competition from other established natural hair oil brands.	Forbes
Use-case Advantage	5	3	Specifically formulated to strengthen hair, meeting a common consumer need.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong market potential with competitive pricing and natural formulation.

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