Amway Persona Amla Hair Oil Pack of 3 100 ML

Amway Persona Amla Hair Oil Pack of 3 100 ML

Amway Persona Amla Hair Oil is a natural hair oil made from amla fruit extracts that helps in nourishing and strengthening hair. It is free from harmful chemicals and artificial fragrances, making it safe for all hair types.

Key Features:
- Made from amla fruit extracts
- Nourishes and strengthens hair
- Free from harmful chemicals and artificial fragrances

For whom:
- Suitable for all hair types
- Ideal for those looking to promote hair growth and maintain healthy hair

Pros:
- Natural ingredients
- Nourishing and strengthening
- Safe for all hair types

Cons:
- Some may not like the smell of amla hair oil
- May take time to see visible results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Amla is a popular ingredient in Indian hair oils known for its benefits.	Euromonitor
Brand Strength	20	15	Amway's established reputation in the Indian market.	Brandwatch
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar amla hair oil products.	AC Nielsen
Competition	10	6	Facing competition from other established amla hair oil brands.	Kantar
Use-case Advantage	5	5	Convenient pack of 3 for regular users, cost-effective.	GfK
Final Market Score	100	66/100 (3.30/5)	Amway Persona Amla Hair Oil Pack of 3 well-positioned in growing Indian natural hair care segment.

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