Giovanni Organic 2Chic Olive Oil Avocado Ultra Moist Conditioner With No Parabens No Sulphates No Mineral Oil No Colours No Peg Usda Certified Organic For Dry Damaged Hair 250Ml 1 Count

Giovanni Organic 2Chic Olive Oil Avocado Ultra Moist Conditioner With No Parabens No Sulphates No Mineral Oil No Colours No Peg Usda Certified Organic For Dry Damaged Hair 250Ml 1 Count

About Product: Giovanni Organic 2Chic Olive Oil Avocado Ultra Moist Conditioner is a nourishing and hydrating conditioner made with organic ingredients. It is free from parabens, sulphates, mineral oil, colors, and PEG, making it suitable for those with sensitive skin or hair.

Key Features: This conditioner is enriched with olive oil and avocado to deeply moisturize and repair dry and damaged hair. It is USDA certified organic, ensuring high quality and purity in every bottle. The 250ml size is perfect for at-home or on-the-go use.

For Whom: This conditioner is ideal for those with dry, damaged, or frizzy hair in need of intense hydration and repair. It is safe for all hair types and textures, including color-treated hair.

Pros: - Organic ingredients - Deeply moisturizing - Free from harmful chemicals - Suitable for all hair types

Cons: - May be too heavy for those with fine or oily hair - Scent may be overpowering for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product's organic ingredients align well with the current trend towards natural beauty products.	Euromonitor
Brand Strength	20	18	Established reputation of Giovanni in offering organic hair care solutions.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium organic conditioners in the market.	Kantar
Competition	10	0	Intense competition in the organic conditioner segment with multiple established brands.	Nielsen
Use-case Advantage	5	3	Specifically formulated for dry and damaged hair, addressing a common consumer need.	GfK
Final Market Score	100	66/100 (3.30/5)	Giovanni Organic 2Chic Olive Oil Avocado Ultra Moist Conditioner is well-positioned in the Indian market due to its strong brand, suitable features, and competitive pricing.

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