DABUR Vatika Enriched Coconut Hair Oil Power of Coconut 10 herbs 50 hairfall reduction 300ml Yellow

DABUR Vatika Enriched Coconut Hair Oil Power of Coconut 10 herbs 50 hairfall reduction 300ml Yellow

DABUR Vatika Enriched Coconut Hair Oil is a natural hair oil infused with 10 powerful herbs known for their hair nourishing properties. This unique formula helps in reducing hair fall and promoting healthy hair growth.

Key Features:
- Enriched with 10 herbs
- Helps in reducing hair fall
- Promotes healthy hair growth
- Nourishes hair and scalp

For whom:
This hair oil is suitable for anyone looking to reduce hair fall and improve the overall health of their hair. It is especially beneficial for those dealing with hair fall issues due to environmental factors or lack of nourishment.

Pros:
- Natural ingredients
- Effective in reducing hair fall
- Nourishes hair and scalp

Cons:
- Strong herbal scent may not be preferred by some
- Regular usage required for visible results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Blend of 10 herbs for hairfall reduction aligns with consumer preferences for natural ingredients.	AC Nielsen
Brand Strength	20	10	Established brand with strong reputation for hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced within the premium hair oil segment.	Retail360
Competition	10	10	Facing strong competition from other established hair oil brands offering similar benefits.	IRI
Use-case Advantage	5	5	Specifically formulated for hairfall reduction, addressing a common consumer concern.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market due to its natural ingredients, competitive pricing, and targeted benefits for hairfall reduction.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Festive Sales	0.0	—
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