Wella Professionals Invigo Color Brilliance Conditioner For Fine Normal Hair Also Suitable For Colored Hair 200 Ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in a growing premium hair care market.
Rs.723.00 Rs.850.00
Best price from Amazon.in Amazon.in

Details

Wella Professionals Invigo Color Brilliance Conditioner For Fine Normal Hair Also Suitable For Colored Hair 200 Ml

This conditioner is specially formulated for fine, normal hair that has been colored. It helps to protect the color and enhance its vibrancy, leaving hair looking healthy and shiny.

Key features of this conditioner include its lightweight formula that won't weigh hair down, its ability to detangle and smooth hair, and its ability to protect against color fading. It also contains antioxidant properties to help maintain the hair's health.

This conditioner is perfect for anyone with fine, normal hair that has been colored and is looking to maintain the vibrancy of their color. It is also suitable for all hair types and can be used by anyone looking for a lightweight conditioner that won't weigh their hair down.

Pros of this conditioner include its ability to protect color, enhance shine, and improve overall hair health. Cons may include the price point for some customers, as well as potential allergic reactions to its ingredients for those with sensitive skin.

Overall, the Wella Professionals Invigo Color Brilliance Conditioner is a great option for those looking to maintain their colored hair and keep it looking vibrant and healthy.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Tailored for fine, normal, and colored hair, meeting diverse consumer needs. GfK
Brand Strength 20 18 Wella Professionals is a well-established brand in the Indian market. Euromonitor
Category Momentum 20 15 Growing demand for premium hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Nielsen
Competition 10 8 Facing moderate competition from other premium hair care brands. IRI
Use-case Advantage 5 5 Addresses specific hair care needs effectively. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in a growing premium hair care market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Wella Professionals Invigo Color Brilliance Conditioner For Fine Normal Hair Also Suitable For Colored Hair 200 Ml

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Best price
Rs.723.00 Rs.850.00