Ultraswim Ultra Repair Conditioner 7 Fluid Ounces

Ultraswim Ultra Repair Conditioner 7 Fluid Ounces

- About Product Ultraswim Ultra Repair Conditioner is specially formulated to repair and nourish damaged hair caused by chlorine and other chemicals found in pools. It helps to restore moisture and strength to the hair, leaving it soft, manageable, and healthy.

- Key Features This conditioner contains a blend of vitamins A and E, aloe vera, and panthenol to help repair and protect hair from the harmful effects of chlorine. It is also sulfate-free, paraben-free, and safe for color-treated hair.

- For whom This conditioner is ideal for swimmers or anyone who spends a lot of time in chlorinated pools. It is suitable for all hair types and can be used daily for optimal results.

- Pros & Cons Pros: Effectively repairs and nourishes damaged hair, sulfate-free and paraben-free, safe for color-treated hair.
Cons: Some users may find the scent too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients favored by Indian consumers.	Vogue India
Brand Strength	20	15	Well-known brand with positive reputation in India.	Brand Equity
Category Momentum	20	10	Growing demand for conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	9	Facing moderate competition from established and new brands.	ET Retail
Use-case Advantage	5	2	Addresses specific hair care needs of Indian consumers.	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned conditioner in a competitive Indian market.

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