Trichup Argan Hair Conditioner Reduce Damage Breakage 200ml

Trichup Argan Hair Conditioner Reduce Damage Breakage 200ml

Trichup Argan Hair Conditioner is specially formulated to reduce damage and breakage, leaving hair silky smooth and manageable. Enriched with the goodness of Argan oil, it helps to nourish and hydrate hair from root to tip.

Key Features: - Contains Argan oil for intense hydration - Reduces damage and breakage - Leaves hair smooth and manageable

For whom: Trichup Argan Hair Conditioner is suitable for all hair types, especially for those looking to repair and strengthen damaged hair.

Pros: - Nourishes and hydrates hair - Helps to reduce damage and breakage - Leaves hair smooth and manageable

Cons: - May be too heavy for fine hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil known for reducing hair damage and breakage, aligns with consumer needs.	Nielsen
Brand Strength	20	10	Trichup is a recognized brand in the Indian hair care market.	Euromonitor
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from established and emerging hair conditioner brands.	IRI
Use-case Advantage	5	5	Specifically targets damage and breakage issues, meeting consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Trichup Argan Hair Conditioner is well-positioned in the Indian market with a strong focus on reducing damage and breakage.

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