TRESemme Keratin Smooth With Argan Oil Chemically Treated Conditioner 220Ml 2 Count

TRESemme Keratin Smooth With Argan Oil Chemically Treated Conditioner 220Ml 2 Count

TRESemme Keratin Smooth With Argan Oil Chemically Treated Conditioner is specially formulated to nourish and strengthen chemically treated hair. It helps to tame frizz, smooth hair cuticles, and provide long-lasting shine.

Key features of this conditioner include its blend of keratin and Argan oil, which work together to repair and protect damaged hair. It also helps to make hair more manageable and easier to style.

This conditioner is ideal for individuals with chemically treated hair, such as those who have had perms, relaxers, or color treatments. It is also suitable for anyone with dry, damaged, or frizzy hair.

Pros of this conditioner include its ability to make hair softer, smoother, and more manageable. It also helps to reduce frizz and improve the overall appearance of hair.

Cons of this conditioner may include the fact that some individuals may find it to be too heavy or greasy for their hair type. Additionally, some users may not prefer the scent of the product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Keratin and Argan oil are popular ingredients for chemically treated hair in India.	Vogue
Brand Strength	20	10	TRESemme is a well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quality and quantity offered.	Retail360
Competition	10	10	Facing competition from both international and local brands in the conditioner segment.	Business Standard
Use-case Advantage	5	3	Addresses the specific needs of chemically treated hair for Indian consumers.	Elle
Final Market Score	100	66/100 (3.30/5)	TRESemme Keratin Smooth With Argan Oil Conditioner offers a well-balanced mix of quality, price, and brand strength in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—