The Skin Story Keratin Conditioner For Smooth Dry Frizzy Hair Split End Damage Control Shiner Hair Sulphate Paraben Free Enriched with Vitamin E Argan Oil Olive Oil Conditioner for Women and Men 100g

The Skin Story Keratin Conditioner For Smooth Dry Frizzy Hair Split End Damage Control Shiner Hair Sulphate Paraben Free Enriched with Vitamin E Argan Oil Olive Oil Conditioner for Women and Men 100g

The Skin Story Keratin Conditioner is a powerful formula designed to smooth, repair, and nourish dry, frizzy hair. It helps control split ends and damage while giving your hair a healthy shine. Plus, it is free from sulphates and parabens, making it safe for regular use.
Key features of this conditioner include its enriched formula with Vitamin E, Argan Oil, and Olive Oil, all known for their nourishing and moisturizing properties. These ingredients work together to improve the overall health and appearance of your hair.
This conditioner is suitable for both women and men who struggle with dry, frizzy hair and are looking to repair and strengthen their locks. Whether you have chemically treated or naturally dry hair, this product can help restore moisture and vitality to your strands.
Pros of The Skin Story Keratin Conditioner include its ability to smooth and soften hair, control frizz, and add shine without weighing hair down. It is also free from harmful chemicals, making it a safer choice for those with sensitive scalps or allergies.
Cons of this conditioner may include its slightly higher price point compared to other drugstore brands. Additionally, some users may find the scent to be too strong or overpowering for their preference.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers key features like keratin, argan oil, and vitamin E, aligning with market trends.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar premium conditioners in the market.	Kantar
Competition	10	10	Faces competition from both local and international brands offering similar features.	Nielsen
Use-case Advantage	5	5	Addresses common hair concerns like dryness, frizz, and split ends effectively.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium conditioner with strong features for Indian market.

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