Surya Brasil Color Fixation Conditioner 250ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned natural conditioner in a competitive Indian market.
Rs.470.00 Rs.695.00
Best price from Amazon.in Amazon.in

Details

Surya Brasil Color Fixation Conditioner 250ml

Surya Brasil Color Fixation Conditioner is a natural and organic hair conditioner specially formulated to enhance and prolong the vibrancy of colored hair.

Key Features: - Enriched with plant-based ingredients such as buriti oil, rice protein, and açaí extract - Helps to deeply nourish and moisturize hair while sealing in color for longer-lasting results - Free of parabens, sulfates, and synthetic fragrances - Vegan and cruelty-free formula

For whom: This conditioner is ideal for individuals with colored hair who are looking to maintain the brightness and intensity of their hair color between salon visits. It is suitable for all hair types, including dry, damaged, or chemically-treated hair.

Pros: - Helps to prevent color fading and brassiness - Leaves hair feeling soft, smooth, and manageable - Lightweight formula that doesn't weigh hair down - Pleasant scent that lingers throughout the day

Cons: - Some users may find the texture of the conditioner to be too thin - Limited availability in some regions - May not provide enough moisture for extremely dry or damaged hair types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Formulated for color-treated hair, meets specific needs of Indian consumers. IndiaRetailing
Brand Strength 20 18 Established brand reputation for quality and natural ingredients. Brandwatch
Category Momentum 20 15 Growing demand for natural hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar natural conditioners in India. Euromonitor
Competition 10 8 Facing competition from both local and international natural hair care brands in India. BusinessToday
Use-case Advantage 5 5 Addresses common hair damage issues faced by Indian consumers. BeautyPackaging
Final Market Score 100 76/100 (3.80/5) Well-positioned natural conditioner in a competitive Indian market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Surya Brasil Color Fixation Conditioner 250ml

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Best price
Rs.470.00 Rs.695.00