Style Aromatherapy Professional Keratin Treatment Hair Conditioner SLS SLES Free Sulphate Free After Straightening Smoothening 400 ML

Style Aromatherapy Professional Keratin Treatment Hair Conditioner SLS SLES Free Sulphate Free After Straightening Smoothening 400 ML

About Product: Style Aromatherapy Professional Keratin Treatment Hair Conditioner is a salon-quality conditioner that is specially formulated with keratin to repair and strengthen hair. It is free from SLS, SLES, and sulphates, making it safe to use on all hair types, including color-treated hair.

Key Features: - Contains keratin for repairing and strengthening hair - Sulphate-free formula gentle on hair and scalp - Ideal for use after straightening or smoothing treatments - Suitable for all hair types, including color-treated hair - Comes in a convenient 400ml size for long-lasting use

For whom: This conditioner is ideal for anyone looking to maintain the results of a keratin treatment or other hair straightening/smoothing treatments. It is also suitable for those with damaged or weak hair in need of repair and strength.

Pros: - Helps to strengthen hair and prevent breakage - Sulphate-free formula is gentle on hair and scalp - Ideal for use after salon treatments or for everyday maintenance - Leaves hair feeling soft, smooth, and manageable

Cons: - Some users may find the scent to be too strong - May not be suitable for those with very fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers SLS/SLES free formula suitable for post-straightening treatment.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar keratin conditioners in the market.	Retail Gazette
Competition	10	6	Facing moderate competition from other premium keratin conditioners.	Cosmetics Business
Use-case Advantage	5	5	Specifically designed for after straightening treatment, addressing a niche need.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Well-positioned keratin conditioner catering to post-straightening hair care needs in a competitive market.

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