Softouch 2X French Perfume Fabric Conditioner 220 ml Pack of 2

Softouch 2X French Perfume Fabric Conditioner 220 ml Pack of 2

Softouch 2X French Perfume Fabric Conditioner is a premium quality fabric softener that leaves your clothes with a long-lasting fragrance of French perfume.

Key Features: - Contains 2 bottles of 220 ml each - Infused with the scent of French perfume - Leaves clothes soft and luxurious - Helps reduce wrinkles and static cling

For whom: This fabric conditioner is ideal for anyone who wants their clothes to smell fresh and feel soft to the touch. It is perfect for use on all types of fabrics, including delicate materials.

Pros: - Long-lasting fragrance - Softens clothes effectively - Helps reduce wrinkles - Suitable for all fabric types

Cons: - May not be suitable for those sensitive to strong scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique French perfume fragrance, appealing to Indian consumers.	The Economic Times
Brand Strength	20	18	Established brand with loyal customer base.	Business Standard
Category Momentum	20	15	Growing demand for fabric conditioners in Indian market.	Mint
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Livemint
Competition	10	5	Facing strong competition from other established fabric conditioner brands.	Financial Express
Use-case Advantage	5	3	Provides softness and fragrance to clothes, enhancing user experience.	The Hindu
Final Market Score	100	76/100 (3.80/5)	Well-positioned fabric conditioner with strong brand and unique fragrance offering.

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