Schwarzkopf Professional Bonacure Color Freeze Spray Conditioner pH 4 5 50ML

Schwarzkopf Professional Bonacure Color Freeze Spray Conditioner pH 4 5 50ML

About Product: Schwarzkopf Professional Bonacure Color Freeze Spray Conditioner is a leave-in conditioner specifically designed for color-treated hair. It helps to detangle, nourish, and protect the hair while maintaining the vibrancy of your hair color.

Key Features: - pH 4.5 formula helps to close the hair cuticle, locking in color pigments - Provides immediate detangling and hydration - Contains UV filters to protect hair from sun damage - Lightweight spray formula that won't weigh hair down

For whom: This spray conditioner is perfect for individuals with color-treated hair who are looking to maintain the intensity and shine of their hair color. It is suitable for all hair types and textures.

Pros: - Helps to prolong the life of hair color - Leaves hair soft, smooth, and manageable - Convenient spray application for easy use on-the-go

Cons: - Some users may find the scent too strong - May not provide enough hydration for very dry or damaged hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	pH 4.5 formulation suitable for color-treated hair, aligns with market preferences.	Vogue, Elle
Brand Strength	20	18	Schwarzkopf is a well-established and trusted brand in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, Beauty Business
Competition	10	10	Facing competition from other premium hair care brands offering similar products.	Femina, Verve
Use-case Advantage	5	3	Convenient spray application for quick conditioning on-the-go.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the Schwarzkopf Color Freeze Spray Conditioner well in the Indian market.

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