RE EQUIL Anti Frizz Smoothening With Babassu Oil Tames Frizz Hydrates Dry Hair Protein Silicone Free All Hair Types 150 Ml 1 Count

RE EQUIL Anti Frizz Smoothening With Babassu Oil Tames Frizz Hydrates Dry Hair Protein Silicone Free All Hair Types 150 Ml 1 Count

RE EQUIL Anti Frizz Smoothening hair serum is specially formulated with Babassu Oil to tame frizz and hydrate dry hair. This protein and silicone-free formula is suitable for all hair types.

Key features of this hair serum include its ability to smoothen hair, control frizz, and add shine without weighing down the hair. The Babassu Oil in the formula helps to nourish and hydrate the hair, leaving it soft and manageable.

This product is ideal for anyone who struggles with frizzy or dry hair and is looking for a lightweight, non-greasy solution to help tame their mane. Whether you have curly, straight, wavy, or coily hair, this serum can help to improve the overall health and appearance of your hair.

Pros: - Tames frizz and controls flyaways - Hydrates dry hair without weighing it down - Suitable for all hair types - Protein and silicone-free formula Cons: - Some users may find the scent of Babassu Oil to be too strong - May need to use a generous amount for longer or thicker hair - Results may vary depending on individual hair type and condition.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of Babassu Oil and protein for effective frizz control and hydration.	Vogue India
Brand Strength	20	18	Established brand with positive reputation in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in the market.	Retail Today
Competition	10	8	Facing competition from other established anti-frizz conditioner brands in the market.	Cosmopolitan India
Use-case Advantage	5	5	Addresses common hair concerns like frizz and dryness for all hair types.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Premium anti-frizz conditioner with unique Babassu Oil blend positioned well in competitive Indian hair care market.

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